Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Volkswagen iBeetle takes iPhone integration to another level

When we’re all walking round with Smartphones that possess the sort of computing power only a major desktop could offer just a few years ago, it makes sense for car makers to tap in to that power to control functionality and Infotainment in their cars. Which is why Volkswagen has rolled out the iBeetle at this week’s Shanghai Motor Show with a level of integration with Smartphones from Apple, and that previews a roll-out of Apple integration from VW, offering far more functionality and control than we’ve seen before. Or at least that’s the VW claim.

Mercedes SLS David Coulthard Golf Ball catch – now on video

The recent golf ball catching Guinness world record set by David Coulthard and Jake Shepherd finally turns up on video. In another of those ‘We didn’t know there was a world record for that’ stories, we reported earlier this month that a new Guinness World Record had been set for the furthest golf shot caught in a car. A Mercedes SLS AMG driven by David Coulthard had managed to catch a golf ball driven down the runway at Dunsfold by professional golfer Jake Shepherd.